Idea Napkin No. 2

Who I am: My name is Arsenio Viera, I come from Miami and I am a first year student here at the University of Florida studying Business Administration, General Studies. Some of the skills that I believe that I have are a strong drive to do what I set out to, passion for the different projects or products that I work on, and a creative mindset. If I were to start this business, I do not believe that it would have a major role in my life, as I one day hope to work in real estate.

What I am Offering to Customers: The product that I am offering to my customers is relatively simple: a gun lock. My gun lock will be different from all of the others currently available on the market because this lock will not be unlockable through a key, code, or even a fingerprint; my lock will be unlockable through a verbal password. This will meet my customers unmet needs for three reasons. The first is simple, they need to secure their guns. The second reason is that a physical key or code allows children access if they are able to find the key. The third reason is that my lock will allow multiple access as long as they know the password whereas the fingerprint lock only allows the registration of one fingerprint.

Who I am offering it to: I would be offering my product to all people who own guns or keep guns in their household. More specifically I would be targeting gun owners with children who keep their guns in the house either for protection or for recreational use (hunting, skeet shooting). These customers would be the best target because they not only have guns but they also have children who can stumble upon the guns and hurt themselves. The things that all of my customers would have in common is that they own guns and have a need to keep those guns inaccessible sometimes.

Why they care: My customers will care about my product for one very important reason: safety. All of the recent shootings taking place have definitely worried parents all around the country about the dangers of guns. This will make them want to be absolutely certain that this will never happen to own their children. One way to ensure this would be by making sure that the guns they keep in their house would be completely inaccessible by their children. My product would not only protect the children that may get access to the guns but will also give parents peace of mind.

What my core competencies are: What will completely set me apart from the rest of the competition is that my gun lock will be the safest on the market. Most lock require a key that children can get a hold of, my verbal password would not allow that. Also, the fingerprint lock technology can only register one fingerprint which means only one person will have access to the firearm.

I believe that all of these elements would fit very well together. These elements should all fit well together because there is a definite need for my product. With one of the largest school shootings taking place a few hours from us a little more than a month ago and the school shooting that happened today in Maryland, parents will be on high alert and will do anything they can to make sure their children are safe.

The two main points that I got back I got in feedback was that mentioning all of the shooting was a good idea, and that my plan seemed a little underdeveloped. Since the mentioning of the recent tragedies boded well for me I tried to mention a lot more this time. To solve the second issue, I tried explaining my product and my potential customers better than last time. Hopefully this improved my idea napkin.