Customer Avatar
For this assignment I created a ‘customer avatar’.
My customer is a middle-aged man who enjoys outdoor activities.
He has a family with two kids and a wife who live in a relatively nice house in
the suburbs. He makes a good amount of money and saves most of it but easily
spends it on things he or his family want. He considers himself a Republican
although he is alarmed by the way President Trump is handling things right now.
He owns guns and strongly believes that anyone should be able to. He drives a
black truck to work. He does not spend much time watching TV or movies but
rather works on his own projects and reads books on topics he knows little
about. He watches the news often but does not really care unless it affects him
or his family in some way.
After creating this customer avatar, I realized that it had a
lot in common with me. I think that the customer avatar I created was, in a way,
the way I pictured myself in the future. I do not think this is a coincidence
because people tend to want to solve their own problems. As I was creating the
customer avatar I realized that it was becoming very similar to me.
Hey,
ReplyDeleteI thought it was interesting how you found a picture of your average customer instead of creating an avatar. It makes your post unique from the others. I also liked how you went into details describing the average customer. I felt like it really helped me understand which market you want to target, and it gave me a much clearer idea for your business. I found it interesting how even though you are in a different point in your life you still relate to your average customer. I really enjoyed this post.