Testing the Hypothesis Pt. 2

·      Who: Through my interviews, I was able to identify multiple groups of people who COULD have been included in my market but in reality fell outside of it.

o   The first group were some gun owners without children; the second and third people I interviewed fell into this category. This group of people seem not to need this product because they do not have children who they need to worry about and because they probably trust themselves or whoever they live with to safely use a firearm.

o    Another person I spoke with was a sort of gun collector and said that he would not buy the lock if it was built into the guns. This is understandable because the lock could lower the collecting value of a gun. However, he said that if the lock was a separate thing all together then he could see himself buying it.

o   Other than these groups of people I was able to find some parents that said they would not buy this lock because they have enough trust in themselves and their children to not misuse the gun. Another parent I spoke to said that he may have bought it when his children were younger, but now that they are older he says that it would not be necessary for him.

·      What: When I mentioned that I was trying to stop accidental child shootings AND school shooting one of my interviewees told me something that I had not thought of. Some school shootings are not done by the children themselves but by an outside person, often times an adult. While this is true, there are still many school shootings committed  by students /children (Columbine, Umpqua College, etc.). So although I wont be able to solve that problem in it’s entirety I can still do a lot to help.

·      Why: I guess some people simply do not need the product because they trust that they and those who they care about are safe around firearms and do not to keep them from anyone.

	Inside the boundary	Outside the boundary
Who	Parents with guns; gun owners; anyone who owns a gun	Gun collectors; parents with older children
What	To limit access to children; to allow multiple people use of gun; to help reduce school shootings	Stop all school shootings; completely eliminate all gun related child deaths
Why	Make guns safer for children; make the world a safer place	Eliminate all gun violence in the world

Although my audience may not be as large as I had initially imagined, there definitely is still a large opportunity for my product.